Using Picsart.io API to Automate Image Editing Processes in E-commerce

Jeff Picoult

By Jeff Picoult

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For both digital retail and physical stores, Picsart can be considered a stunning graphic design editor bringing the most daring business ideas to life. With Picsart, users can seize the opportunities to create images ready for publication in social networks, on websites, marketplaces, and marketing materials. Undoubtedly, this article will be useful for SMM specialists, advertisers, and website owners for quickly filling posts and creating appealing content for any e-commerce business. 

Image and Photo Editor Overview

Picsart.io Image Tool can boast thousands of ready-made templates available for every customer. The customer just has to select the desired resolution or a prepared format for posts on the website. With the selected extension, the user gets to the design editor. The Picsart program has many tools for creating designs: templates, creating images and videos, and editing uploaded content. It is possible to make a ready-made story or post from templates, by just editing them a bit. In the constructor, the image consists of layers with a set of individual elements: pictures, text, frames, shapes, and colors. This feature is necessary when fabricating compositions for marketplaces or social media. 

To change the created designs, it is possible to apply filters, and effects, remove unnecessary parts of the image, add shapes, and a drawing function. As you might guess, Picsart has embedded artificial intelligence as an Image Editing solution. As an AI tool, it can generate images, remove the background, change the background of an image, and improve the quality of the creation. For extra convenience, Mention PicsArt API Services that are developed for a variety of use cases such as photo enhancement, texture generator, and ultra upscale. 

Behind the Scenes of History 

The founder of the platform, Hovhannes Avoyan set up the image-editing app Picsart for his daughter who was obsessed with drawing. It is now one of the most admired photo editing apps worldwide, and Silicon Valley investors recently valued it at nearly $1.5 billion. 

One day in 2011, an 11-year-old daughter Zara came to Hovhannes upset after her drawing received harsh comments on social media. She wanted to quit drawing. “The criticism took away her confidence. She was ready to give up,” says the founder. “It reminded me of how I gave up on art because I didn’t get the support I needed.” Avoyan then developed a mobile app with tools to help his daughter improve her drawings: “I wanted to create a positive environment for her and give the resources to develop her creativity.”

picsart design

Ten years later, Avoyan’s desire to support his child led to the birth of Picsart. The image-making and editing service has been downloaded more than a billion times in 180 countries. Originally written in English, it is now available in 28 languages. More than 150 million users a month, most of whom are under 35, use Picsart to make more than a billion edits to photos and videos for social media, e-commerce stores, and B2B marketing.

Picsart: Contemporary JavaScript Image Editor 

Since social media and smartphones turned everyone into content publishers, hundreds of millions of people have come to rely on Picsart as their personal art director. Mobile-first and easy to use, Picsart has built core tools powered by AI and Java to make editing and enhancing photos and videos as easy as adding filters to Instagram. “It’s a bunch of great services all rolled into one under a global brand, and that’s something you don’t see very often,” says Larry Ashbrook of investment fund G Squared. “It’s been a huge hit with young people for a long time, and now it’s attracting professionals and creatives.”

Artists and hobbyists alike use Picsart to retouch and stylize posts on TikTok, Instagram, Snap, YouTube, and Facebook. In a few swipes, they can change the lighting and add highlights, meme stickers, and animations. You can also remove wrinkles, red eyes, acne or shave inches off your waist.

But Picsart isn’t just about selfies or background removal. As millions of small businesses, restaurants, and stores have gone online since the pandemic, entrepreneurs have turned to Picsart to make their product photos look good on platforms like Shopify, Etsy, eBay, Depop, and Doordash. It’s also widely used for content on websites, blogs, newsletters, and social media ads.

Since people are more likely to use their phones these days, customers take better-quality product images and automatically Remove Background API for e-commerce, resize the images, and post them on their website. 

Picsart E-commerce Realm: Shop Till You Drop 

Large retailers employ a whole team of designers and marketers to create visual product designs. But what if you are a budding businessman or the owner of a small online store? PicsArt adds to the presentation of any online store and helps to make the style of your online shop unique and elegant. 

Let’s dive deeper into detail on how PicsArt can be attractive for e-commerce stores. Applying the following features, it has become an attractive option for creating the best online imagery in the virtual space. Some typical characteristics of marketing specialists and business owners include: 

  • Creating graphic content for posts and advertising
  • Gallery of thousands of templates for creating media content
  • Built-in artificial intelligence for creating images
  • Remove the Background API feature
  • Using layers when creating content
  • Removing background and individual elements
  • Lots of fonts and effects for promotion effectiveness. 

Those interested in marketing for their online store can create flyers, brochures, business cards, posters, wallpaper, and gift certificates from scratch. It is common knowledge that most people perceive about 80% of information visually, that is, they pay attention first to the photo and then to the text of the product description. This is the feature that visual marketing is designed for: tricks and features that present the product in a more favorable light, making it more attractive and outstanding. In the online space, this role is played by high-quality, clear photos, stickers, effects, and processing.

To help sellers make their store stand out from the crowd without hiring a designer, the creators of the photo and video editor Picsart have developed a collection of design tools. It includes background removal, original stickers, and Replays (also called presets or tutorials). By saving the settings, the seller will be able to transfer the once-developed template to all photos, applying the same effects and stickers to them and creating a holistic overview of the product. 

As for store representations on social networks, the designers’ imagination is practically unlimited. Recently, collages (they are easily created using the “Smart Object Cutout” function) and the no-edit editing technique, which improves the aesthetics of a photo by aligning the color balance, curves, and sharpness, have been at the peak of popularity. 

PicsArt Web Tools

Designers often use soft gradient backgrounds since both graphics and fonts look good on them. The latest trendy Picsart feature is bubbles with bright inscriptions. Stickers help attract the buyer’s attention to the product’s advantages and highlight its key characteristics, such as local production, naturalness, and so on. 

Bottom Line 

For e-commerce stores, Picsart would be interesting while offering unique touch points, a fully customized product page, and improved customer satisfaction. Various functionalities and features add to the visual appeal of the store as well as the product itself. As a result, competitive photos and videos are ready hassle-free within minutes. This feature of Picsart is truly a game-changer for many digital stores worldwide. 

FAQ

Is PicsArt free for my virtual store? 

Yes, you can select the option PicsArt for Business, adding about 100 quality images to your store. However, there is a stunning choice of plans and packages for every taste and purpose. 

Do I need to download PicsArt to maintain high-quality images for my business? 

No, all features are available online. Thus, extra software or utilities are not needed at all. 

How can PicsArt help my online business to progress? 

With a huge selection of tools and products, PicsArt creates a unique approach to your product and marketing page, implementing creativity and improving the business potential of any e-commerce store. 


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Jeff Picoult

Jeff Picoult

Photographer

Jeff Picoult is a seasoned photographer, who blends artistry and innovation. With a humble approach, he captures moments resonating with depth and emotion, from nature's beauty to the energy of sports.

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